5 Ways to Boost Your B2B Marketing into Overdrive

B2B companies have recently had to confront an awkward truth. No longer is Sales driving the bus. Buyers are firmly in the driver’s seat with hands on the wheel and a foot on the pedal. And their journey can be a long one. B2B buyers do not make purchasing decisions

#BADMarketing from Starbucks

Accidental #BADMarketing is still hilarious. Image; Courtesy of DOSE

3 Ways to Achieve Marketing Revenue and Demonstrate ROI

In the movie that inspired the name of this podcast—Moneyball—Billy Beane of the Oakland Athletics did not just observe the existing metrics of the day, such as RBI and Home Runs. Instead, he determined the metric that really mattered to the team—times on base—and used this as the A’s key

Why Marketing Should Have a Quota

Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. And can help measure marketing effectiveness. Sales and Marketing departments often treat each other with

How to Run an Effective Agile Marketing Organization

If you are the head of a marketing organization, you always have more tasks than time. Business is moving at a dizzying pace and urgent needs easily outstrip resources. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure

#BADMarketing At A Mechanic Shop

Do you think this attracts customers or turns them away? #BADMarketing

Why Sales-Marketing Alignment Saves $1 Trillion per Year

Everyone is talking about sales-marketing alignment, but why is it really that important? If alignment is missing, marketing is wasting their efforts to generate leads for sales: [Tweet "79% of #marketing leads never convert to #sales due to lack of nurturing"] If a lead is passed to salespeople, 73% of

Marketing’s Battle: How Big Data and Marketing Technology Help Win The Game

  The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. They're proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. We often call that

Keeping it Real with Big Data and Data Analytics

Big Data. Data Analytics. Predictive Data. MetaData. There’s no denying the buzzword status of data at the moment. Yet, the impressive volume and velocity of data marketers have access to is only as useful as what you do with it. What you do with it, in turn, is quite often

#BADMarketing from Newcastle

When it looks like you spent 15 minutes putting together an ad... #BADMarketing Image: Courtesy of Adfreak/Adweek