Avoid Statistical Significance

I was recently asked by one of our clients how to achieve statistical significance in their decision-making based on the research we are helping them with. Our client is looking for a high level of "confidence", because they are making strategic decisions with significant impact. In answering their question, I

Don’t Jump Into the Channel

We recently met with a client who shared their "channel opening" strategy with us. I'm hoping you can learn from their mistakes. They are currently successful at selling a complex, high-end solution directly and through a few strategic alliance partners. Their solution has been designed for high-end enterprise customers, with