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Infographic: 4 Ways to Generate Leads with Marketing Automation Software

Posted on November 5, 2015 by Glenn Gow

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Producing a steady stream of leads is typically the top strategy for producing revenue for many organizations. Securing that steady stream of leads is not as easy as it sounds and continues to make measuring ROI difficult for most marketers.

Marketing automation software, or lead generation software, is one of the best marketing technology (martech) solutions for this problem. “Recent surveys of marketing automation users highlight the ability to accurately measure results and the significant increase in leads as key benefits of the software.

Challenges that marketers face when it comes to marketing automation is differentiating between martech products and figuring out how the software will fit into their organization. 

Here’s an overview of the main tactics enabled by marketing automation for generating leads:

  1. Sales Collaboration

  2. Email Drip Campaigns

  3. Landing Pages

  4. Personalization and A/B Testing

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For more in-depth information, read the entire article at TechnologyAdvice.

Image: Courtesy of RadioTimes

 

Glenn Gow

Glenn Gow is an expert in marketing technology, an Advisory Board Member, Author, Speaker, Podcast Host and CEO of Crimson Marketing. Follow me on TwitterLinkedInGoogle+, and Facebook.


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