Do you look at Marketing as a cost center or as a revenue center? If you said “cost center,” you’re missing out on a big opportunity. Don’t feel bad, though; for a long time, Marketing has been seen as just that—a necessary but costly part of doing business.
Revenue? How could Marketing actually contribute to that?
But things are changing, and fast. Buyers are much more self-educated than they were 10 years ago (or even 10 months ago). They’ve studied up, they’re Internet savvy, and they’re turning to social media and communities, including LinkedIn and Twitter, to see what people are saying about brands.
The Crimson Marketing team are experts in marketing technology. All of our people have marketing technology backgrounds. We help technology companies market better and we help marketers get the most out of their technology. Through our expertise and experience, we help our clients increase their revenues. If you’d like to share your knowledge in this area by contributing to our blog, please email us at firstname.lastname@example.org Follow me on Twitter, LinkedIn, Google+, and Facebook.