As marketing technology expands, marketers will find new trends crop up on how to optimize the buyer experience for their products and services. On this episode of Moneyball for Marketing, George Skaff shares his expert insight on why certain trends are happening in the website buyer experience and what you should be aware of. Key points include:
How have you started integrating marketing technology and data in your marketing solutions? Share your thoughts below!
George Skaff is the Senior Vice President of Marketing for TouchCommerce. TouchCommerce is a leader in the online engagement space, which includes chat, click-to-call, co-browsing, guides and more; and addresses the needs of marketing, sales and the support organization as it relates to the online buying experience. George manages corporate marketing, product marketing and industry relations. He was most recently CMO at SGI, VP of Marketing at Digital Persona, and VP of Worldwide Marketing at Wyse Technology. George holds both a Bachelor of Science, Electrical Engineering/Computer Science degree and an M.B.A. in International Marketing from the American University of Beirut.