< back to Page of Origin

The Content Experiment

Posted on July 24, 2013 by Glenn Gow
Listen to Podcast Now

Content marketing is a core part of how you can drive your inbound lead generation funnel. The best marketing mix includes creating the right content for your varying social media networks. 

Many companies struggle with providing the right messaging to their audience. It’s not about you or your company, it’s about your audience’s pain points. 

On this episode of Moneyball for Marketing, Rishi Dave discusses his fascinating insights and experience with content experimentation. He helps me answer some key questions, including: 

1. What is your content strategy regardless of platform?
2. How do you acquire new customers without using traditional outbound marketing? 
3. How can you create new business with content thought leadership?

Rishi Dave is the  former Executive Director of Digital Marketing at Dell, where he was globally responsible for implementing marketing, lead generation, and content strategies for Dell.com, social media, communities, and mobile. He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine. Mr. Dave spent his career in the technology industry with marketing, business development, and consulting roles in start-ups to large corporations including Bain & Company, Trilogy Software, and eBay. He holds degrees in Chemical Engineering and Economics with Honors from Stanford University and an MBA in Marketing from the Wharton School. 


Glenn Gow

Glenn Gow is an expert in marketing technology, an Advisory Board Member, Author, Speaker, Podcast Host and CEO of Crimson Marketing. Follow me on TwitterLinkedInGoogle+, and Facebook.

Contact Us

Share On Facebook
Share On Twitter
Share On Google Plus
Share On Linkdin