A common challenge within many marketing departments is figuring out how to deliver great results with a tight marketing budget. Many of us are guilty of “the grass is greener on the other side” mentality – thinking enterprise companies and brands have it easier because they have unlimited budgets. Wrong.
On this episode of Moneyball for Marketing, Torsten George shares his expert insight on how to compete in a sea of big fish and do marketing right by leveraging creativity and your access to people. Key points include:
What are some ways you’ve adapted to cuts in your marketing budget? How are you working towards becoming a thought leader in your industry? Share your thoughts below!
Torsten George is the Vice President of Worldwide Marketing and Products at integrated risk management software vendor Agiliance. Torsten has more than 20 years of global information security experience. He’s a frequent speaker on compliance and security risk management strategies worldwide. Torsten has held executive level positions with ActivIdentity, Digital Link, and Everdream Corporation. He holds a Doctorate in Economics, and a Master of Business Administration in B2B Marketing and Business Strategy.