Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions.
A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016.
1. User-generated content:
Consumers are creating more and more of their own content (e.g. SnapChat Live Stories) that marketers can use to start conversations about their brands.
2. Mobile video:
4. Millennial-targeted marketing:
5. Facebook for video:
6. Social commerce:
7. Messaging apps:
8. Mobile advertising:
9. Marketers spend on facebook:
10. Social media:
11. The rise of “digital prophets”:
12. Vertical video:
Marketers should consider video that is optimized for the vertical mobile screen. Full-screen, vertically oriented video ads on Snapchat have a 9x higher click-through rate compared with regular horizontal video ads.
13. Facebook, Twitter, and LinkedIn:
Facebook, Twitter, and LinkedIn are social media’s big three. Almost all marketers (93%) are using Facebook as a marketing tool, the most of any social media network; Twitter is second (79%), followed by LinkedIn (71%).
14. Pinterst’s growing diversity:
Pinterest is not just for women anymore. In fact, the number of car and motorcycle pins is up 118% year over year, and the number of men’s fashion pins is up 96%.
15. Video for content marketing:
As marketers continue their obsession with content marketing, video is emerging as a favorite tactic. That’s why 65.79% of marketers said they plan to increase their use of YouTube.