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Think Before Ignoring These 15 Digital Marketing Trends

Posted on October 29, 2015 by Glenn Gow

digital marketing solutions

Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions.

A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016.

1. User-generated content:

Consumers are creating more and more of their own content (e.g. SnapChat Live Stories) that marketers can use to start conversations about their brands.

2. Mobile video:

3. Blogs:

4. Millennial-targeted marketing:

5. Facebook for video:

6. Social commerce:

7. Messaging apps:

8. Mobile advertising:

9. Marketers spend on facebook:

10. Social media:

11. The rise of “digital prophets”:

12. Vertical video:

Marketers should consider video that is optimized for the vertical mobile screen. Full-screen, vertically oriented video ads on Snapchat have a 9x higher click-through rate compared with regular horizontal video ads.

13. Facebook, Twitter, and LinkedIn:

Facebook, Twitter, and LinkedIn are social media’s big three. Almost all marketers (93%) are using Facebook as a marketing tool, the most of any social media network; Twitter is second (79%), followed by LinkedIn (71%).

14. Pinterst’s growing diversity:

Pinterest is not just for women anymore. In fact, the number of car and motorcycle pins is up 118% year over year, and the number of men’s fashion pins is up 96%.

15. Video for content marketing:

As marketers continue their obsession with content marketing, video is emerging as a favorite tactic. That’s why 65.79% of marketers said they plan to increase their use of YouTube.

CMO.com

Glenn Gow

Glenn Gow is an expert in marketing technology, an Advisory Board Member, Author, Speaker, Podcast Host and CEO of Crimson Marketing. Follow me on TwitterLinkedInGoogle+, and Facebook.


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